Very ancient, very modern, discreet in character yet the centerpiece of the most imaginative Baroque and elegant Liberty, Piedmont is located in a western corner of Italy while at the center of the driving force of the Bel Paese. It is a land that has been able to use its natural frontier position as a doorway capable of welcoming the innovative forces resulting from the ingenious ideas of pioneers of Art, Industry, Fashion and Cinema, and Food and Wine, revitalizing them and making them its own.

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