Marche

Italy’s Best Kept Secret

Le Marche is the Italy that Italy has been keeping to itself. Tucked between the Apennines and the Adriatic, between Emilia-Romagna and Abruzzo, it is a region of extraordinary variety that most international visitors have never heard of — and that Italians have been quietly enjoying for generations. Rolling hills that rival Tuscany. A coastline with cliffs and coves that rival Sardinia. Renaissance cities of breathtaking ambition. Mountains where wolves still roam and villages have barely changed in five centuries. And food that, once tasted, makes you wonder why you spent so long looking elsewhere.

The secret of Le Marche is its completeness. In a single day’s drive you can move from the Adriatic coast through the hills and into the mountains, passing through towns and landscapes so different from each other that they feel like separate countries. A self-drive tour is not just the best way to experience Le Marche — it is the only way, because the places worth seeing are connected by roads that public transport never reaches.

 

What Makes Le Marche Extraordinary

Urbino

Urbino is one of the great Renaissance cities of Italy, and one of the least visited. The Palazzo Ducale — built for Federico da Montefeltro in the fifteenth century — is a masterpiece of Renaissance architecture and now houses the Galleria Nazionale delle Marche, with works by Piero della Francesca, Raphael (who was born in Urbino), and Titian. The town itself, entirely within its medieval walls, is a UNESCO World Heritage site: a living university city where the streets are still paved with the original stone and the views over the surrounding hills are unchanged from the paintings in the gallery above.

Ascoli Piceno

In the south of the region, Ascoli Piceno is one of the most beautiful towns in Italy that most people have never heard of. Its historic centre is built almost entirely of travertine — a pale local stone that gives the entire city a luminous, unified character. The Piazza del Popolo, with its Renaissance loggia and its thirteenth-century Palazzo dei Capitani, is one of the finest squares in Italy. And the local specialty — olive ascolane, large green olives stuffed with meat and fried in breadcrumbs — is one of the great street foods of the peninsula.

The Riviera del Conero

Just south of Ancona, the Monte Conero rises from the Adriatic coast in a dramatic limestone promontory that has protected a stretch of coastline from development. The Riviera del Conero is what the Adriatic looked like before the beach resorts arrived: white cliffs, clear water, small coves reachable only by boat or by scrambling down footpaths, and the sense of a sea that belongs to you. The towns of Portonovo, Sirolo, and Numana are small, unhurried, and serve seafood as good as anywhere on the Italian coast.

The Sibillini Mountains

The Monti Sibillini are a national park in the southern Apennines, and one of the most spectacular mountain landscapes in central Italy. The Piano Grande — a vast highland plateau at over 1,300 metres — blooms with wildflowers in spring and early summer in a display that draws photographers from across Europe. The medieval villages that cling to the hillsides around it — Castelluccio, Norcia (on the Umbrian side), Visso — are among the most beautiful and most isolated in the region. Driving up to the Piano Grande through the gorges of the Sibillini is an experience that stays with you.

 

The Food

Marchigian cuisine is generous and deeply regional. Vincisgrassi is the local lasagne — made with chicken giblets or truffles, richer and more complex than any version you will find elsewhere. Brodetto is a fish stew that varies from port to port, each town convinced that its version is the definitive one. Olive ascolane, already mentioned, are eaten everywhere as an antipasto. And the truffles of the Sibillini — both black and white — are used with a generosity that the regions to the west might envy. The wines of the Conero — based on Montepulciano — and the Verdicchio of Jesi and Matelica are among Italy’s most underrated.

When to Visit

Late spring (May–June) is extraordinary — the Piano Grande is in full bloom, the coast is warm and uncrowded, and the countryside is at its most beautiful.

Summer brings the coast to life. The Riviera del Conero is at its best in June and September; in July and August the coves fill up but remain beautiful.

Autumn (September–October) is truffle season and harvest time. The hills turn gold, the food is exceptional, and the tourist season has ended.

Winter is quiet and atmospheric. Urbino and Ascoli Piceno are magnificent in winter light, and the Sibillini are transformed by snow into a landscape of extraordinary drama.

Explore Le Marche with Italy Trails

Le Marche is a region where the rewards are always slightly off the main road — a town at the end of a valley, a cove at the bottom of a cliff path, a restaurant with no sign that someone told you about over lunch. A self-drive tour is designed precisely for this kind of discovery.

Italy Trails designs personalised self-drive tours through Le Marche, combining Urbino and Ascoli Piceno with the Conero coast and the Sibillini, and connecting the region with neighbouring Umbria or Abruzzo for a wider central Italy journey.

➤ Contact us to start planning your Le Marche self-drive tour

Discover Marche’s Most Loved Experiences

Self‑Drive: Castle Visit, Walks & Local Flavors
Self‑Drive to Corinaldo — Walk the Medieval Walls & Enjoy Local Life
Self‑Drive Conero: Beach Stops & Local Flavors
Scenic Self‑Drive: Hidden Borghi in the Countryside